Boo — Product Overview
Boo — Product Overview
What Boo Is
Boo is an AI agent that operates as a teammate inside your company's communication tools. It sits in Slack and Microsoft Teams channels, answers questions, completes tasks, and — critically — remembers everything. The longer Boo is with your team, the more valuable it becomes.
How It Works
Just talk. If you can message a coworker, you can work with Boo. No dashboards, no query syntax, no tickets to the data team.
- Install — Add Boo to your Slack workspace or Teams environment
- Connect tools — Link GitHub, Linear, Notion, Google Drive, Jira, Salesforce, and more
- Invite to channels — Boo can only see channels it's been invited to
- Start working — Ask questions, assign tasks, or just say hi
Core Capabilities
Persistent Memory
Boo builds a private, vault-encrypted memory for each workspace. Memory is isolated per customer — nothing is shared across workspaces. Knowledge compounds over time: every conversation, decision, and correction makes Boo smarter.
Self-Learning Skills
Boo's skills system is a core differentiator. Unlike marketplace plugins built for generic use cases:
- Boo notices a pattern — the team keeps asking the same type of question
- Boo creates a skill — encodes the org's context, edge cases, and preferences
- Everyone benefits — next time anyone asks, Boo already knows the answer
Skills are stored as SKILL.md files — structured markdown documents that define capabilities, workflows, and constraints. Non-engineers can author and edit skills from the dashboard.
Progressive Trust Model
| Level | Capability |
|---|---|
| Read-only | Watches, learns, answers questions |
| Suggest | Makes recommendations |
| Act with approval | Takes actions after human approval |
| Autonomous | Operates independently |
Every permission is explicit. Every action is logged. Boo never takes more than you give.
Integrations
Boo connects to the tools your team already uses:
- Communication: Slack, Microsoft Teams
- Project Management: Linear, Jira
- Documentation: Notion, Google Drive
- Development: GitHub
- CRM: Salesforce
Each integration makes every answer smarter — not just for the person who connected it, but for everyone on the team.
Heartbeats (Scheduled Tasks)
Boo can run scheduled/recurring tasks (heartbeats) on a cron cadence. The capability is enabled by default, but no default tasks run until the customer configures their own.
Artifacts
Boo can create artifacts — standalone deliverables like landing pages, documents, or reports — with security features including basic password protection, OTP, and SSO.
Architecture
App Bundles
Boo ships functionality through app bundles — manifest-driven packages containing an app, skills, and heartbeats. Current and planned bundles include:
- LLM Wiki — AI-powered company knowledge base (Postgres + pgvector)
- Content Factory — AI-powered content production system
- AI Visibility Tracker — tracks brand mentions in AI search results (Google AI Mode, ChatGPT, Claude, Gemini, Perplexity)
Bundles follow the pattern: build for Boo Lab first, validate, then ship to all customers.
Infrastructure
- Hosting: Railway (primary), AWS, Vercel (marketing site only)
- LLM Providers: Anthropic, OpenAI, Google Gemini
- Security: Data encrypted at rest and in transit (TLS), US-based data residency
- Monitoring: PostHog
Security & Privacy
- Customer data is never used to train AI models
- Each customer's data is logically isolated; prompts and responses are never shared across customers
- All LLM providers process data under per-request API terms with no model training
- All inference runs through APIs in the United States
- SOC 2 certification is being pursued
- Full sub-processor list at boolab.ai/legal/subprocessors
Getting Started
See Getting Started with Boo for installation instructions.